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ChineseChina National Heavy-Duty Truck Group Co
China National Heavy-Duty Truck Group Co
China National Heavy-Duty Truck Group Co, the nation's largest heavy truck exporter, is striving to expand its business into overseas high-end markets and make itself a top player in the sector worldwide.
"After exploring overseas markets for over ten years, we have made sound progress in developing countries and now are trying to tap into the high-end markets in developed countries and regions such as Ireland, New Zealand and Singapore," said Cai Dong, general manager of the Shandong-based company, also known as Sinotruk.
"If we are to become a global commercial automobile giant we need to venture into developed countries and make high-end vehicles," Cai told China Daily.
"Sinotruk has developed a raft of competitive products, which can rival those manufactured by the world's leading truck makers in quality and operation," he added.
Sinotruk was established in 1956 and was a pioneer in the development of heavy-duty truck manufacturing in China. The company, which previously concentrated on heavy-duty trucks, has developed a full range of commercial vehicles including heavy, medium and light-duty trucks, vans, special-purpose vehicles and construction machinery.
Despite shrinking domestic and overseas demand, Sinotruk still secured orders for 176,000 vehicles last year, up by 9.94 percent from the previous year.
Sinotruk sold 34,000 vehicles abroad, contributing to almost 20 percent of its total sales volume and making the company the largest exporter of heavy trucks in the country for 10 consecutive years. Revenue from overseas sales amounted to 9 billion yuan ($1.45 billion) and accounted for about 13 percent of the total.
"We realized we had to become global more than ten years ago when few China made heavy trucks were being exported," Cai said. He added that the company first put forward a globalization strategy in 2004.